Emma Watson’s UN feminism gig: another iteration of clicktivism likely to prompt little change

Link:

Reading Between the Lines: The Lessons Adolescent Girls Learn Through Popular Young Adult Literature, DOI: 10.1007/978–1–137–56618–8_3, In book: How Pop Culture Shapes the Stages of a Woman’s Life, Melissa Ame, Sarah Burcon

Abstract

On 20 September 2014, Emma Watson, the newly elected United Nations (UN) Women Goodwill Ambassador, gave a speech at the UN headquarters to launch the ‘HeForShe’ Campaign, which sought to recruit one billion men as allies in the battle against inequality being fought by women around the globe. Watson, the actress most famous for her role as Hermione Granger in J. K. Rowling’s ‘Harry Potter’ series, spoke out against the ways in which feminism is framed as an anti-men movement, urging her listeners — men and women alike — to abandon the ‘us vs. them’ mentality that thwarts gender equality. The video of her speech went viral.

Vanity Fair author Joanna Robinson called the speech ‘game-changing’ and noted that Watson’s role as the ‘universally adored heroine’ gave her ‘an automatic in with male and female millennials’, making it one of the rare cases ‘where an actor being conflated with their role might be a good thing.’